What a DJ does, has not changed very much over the last few decades. The tools of the trade such as decks and the mixer have changed a few times. From the tape to vinyl, cd to USB. But it's only in the hyper digitalization of recent years, that the DJ has been so empowered with new tools, that producers are doing away with their live gear and instead, choosing to DJ their own material. Despite the added features of the undisputed king of pro-DJ equipment, Pioneer, adds to the CDJ line, the form factor has remained mostly the same.
Smithson Martins - Emulator, radically challenges the status quo of DJ'ing with a crazy transparent touch screen DJ console. For the first time, an audience gets to see exactly what a DJ is doing beyond choosing killer tracks. What I love about Emulator is this extra dimension an act has to play with that allows the crowd to appreciate the skill that 'can' go into the craft. In addition to that, an audience is able to appreciate and be a little awestruck by the enabling technology.
If you are wondering how this technology is possible, well it's actually a short throw projector mounted in the base, bouncing off a mirror and onto a transparent touch screen. Pretty ingenious if you ask me!
And the price? Emulators have several options ranging from an entry level model at $5,995, to their Elite at a cool $15,500. All come in a self-contained road case. Just pop the lid, and pistons raise the touch screen into place.
So bad news if you're a 'ghoster' DJ. You know the ones. From the relative safety of the DJ booth, one gives the appearance of knowing what they are doing. A knob twist here, fader flick there. On an empty channel of course. All without the use of hose pesky headphones the whole time. Yet every track is perfectly beat mixed.
I know what your thinking, it's only amateur noob DJ's that do that sort of thing. No one getting paid upwards of 70k per gig would do that sort of thing. Right?