The music industry officially begins the process of becoming Virtual Realities biggest adoption driver with the partnership between NextVR and Live Nation.
Live Nation-owned Ticketmaster sold 530 million tickets in 2015. These are just the fans who could fit into a venue. VR removes the constraint of venue capacity and allows shows to reach a global audience of paying customers. While VR isn't as good as the real thing, it offers many benefits, such as alternate vantage points. Backstage, on stage, front row and even in the green room with your favourite band giving you the feeling of actually being there.
While VR video has some limitations, it is early days of the technology. One thing is for certain, the music industry's biggest players are taking full advantage and in just a few years overtake gaming as the biggest content creator for the medium.