While artists like Beck, Bjork, Paul McCartney and Melbourne based EDM act, Neda & Marrs, have been quick to jump on the VR bandwagon with 360-degree videos, Megadeths VR album, Dystopia, is significant for a few reasons.
Metal bands are often heavily themed. From their artwork, song lyrics, stage design and costumes. The universes they seem to come from are full of barbarians, warlords, demons and the living dead. If there is a work of art created with the intention of giving you nightmares, then it is probably on a Metal band's album cover or T-shirt. These are not just custom art pieces for the sake of packaging either. What fans see, compared to what is in the imaginations of these bands that inspires this material is like comparing something in 3D to someone from a 2D reality. There is a huge opportunity for Metal bands now that VR offers a way for fans to step into their wild imaginations.
Metal fans are insanely passionate about the bands they follow and spend big when it comes to merchandise. Give them a way to step into the world of a Marylin Mason or Slipknot and they may never come out. Which is probably a bad thing, so approach with caution.
Some of the best selling video games are as Metal as anything can get! Most popular titles like Resident Evil, Fallout, Diablo, Doom, World of Warcraft, all very Metal themes. From dragons, castles and sorcerers to post-apocalyptic wastelands, fighting for survival against bandits or zombies infected with a highly contagious virus.
When you look at these factors, it seems like Metal genres are perfectly positioned to capitalise on what VR gaming can bring to albums. So what would a cashed up fan need for the ultimate Metal VR album experience?
1. An omnidirectional treadmill, obviously to run into an epic battle with!
2. Tactical haptics - to feel every stab and thrust of my trusty weapon. Note: I've personally tried these and can attest to how convincing this is. Especially when striking the dummy with a sword.
3. Tethered VR headset and, of course, powerful enough computer to run it.
Now, I the furthest from a die-hard Metal fan as one can be. But nothing would thrill me more, than listing to an epic cinematic Metal song as I run into an orc battle! An army of my barbarian brothers by my side, swinging wildly with an axe as I slay my enemies.
I can imagine the type of action and scenery changing with each track, so the experience of listening to an album is more like playing the lead role in a fantasy movie.
The question is, which band is going to be the one to take it this far?
If you are reading this and think that band is yours and want to get cracking before someone else does, let our FMIN team know as we provide exactly this service:firstname.lastname@example.org