An event archive is a 3D digital copy of a physical event that can be experienced in Virtual Reality. Festival organizers and patrons can post and manage their photos and videos from within the Event Archive, preserving the experience forever. As a digital experience, it means patrons who attended the event can relive their experience while a global audience who couldn't physically attend can pay a smaller amount to experience the next best thing.
Archives are not live streams, they are time capsules where the value of the content and experience increases the older it gets and we can provide analytics on how many time a brand was looked at or interacted with.
In an archive every business, product or service can
By monetizing these Archives, event organizers can generate continuous cash flow that with artists receiving royalties
This solves a major problem
The Event Archive will contain many different types of experiences, some of which can be monetized. The experience will evolve over time as new content is added by returning users. This provides continuous opportunities to engage with a global audience all year round and market the following year's event.
The Event Archive provides significant value to sponsors whose brand is preserved for the lifetime of the archive.
A sponsor's logo can be used to launch custom brand experiences.
Benefits of Event Archives
An event archive benefits all stakeholders by providing an environment for punters who attended to continuously engage in the archive all year round and indefinitely into the future. As a digital environment it also makes it possible to reach a global audience. As much of the content in the archive can be monitored, it means the event producers can explore new revenue streams improving cash flow and making it easier to promote future events.
The content will be downloadable through major Virtual Reality distribution outlets such as Oculus Store, Google Play, App Store, Steam and directly from a website.
Because Virtual Reality is relatively new, especially in events, our primary objective is to explore new approaches to capturing, distributing, consuming content and understand how to maximize the value this medium brings to each stakeholder. In particular with how it can be monetized to a global audience.
In order to experience an Event Archive a Head Mounted Display - HMD - is required. The two types of HMD are Mobile and Tethered. Mobile ensures the maximum number of people have the experience. Tethered provides the best quality and most interactive experiences.
htc vive - tethered vr
Much higher quality
Interactivity with controllers
Users can walk around within the experience
Can sell experience through Steam marketplace
Can produce a Mixed Reality youtube video
Target 500k views Youtube in 12 months
Mix Reality Example. 1.4m views, 9 months
Audio-reactive 360 video
Experience music like never before with audio-reactive 360 videos. Listeners will be instantly transported to exotic locations that push the limits of the imagination.
From $1380 - two week turn around = 7 minute experience
360 video is the ultimate documentary medium. When someone experiences 360 video in VR it is just like being there.
From $2,500 per day + post production = 10 minute experience
With hand-held controllers, listener's can use their movement to create incredible visual effects and patterns to music from database.
From $2,070 - three week turn around
mixed Reality activation
Let us set up a VR activation space at your event and record what people see inside their experience. 1 x GearVR free with each station.
$300 per station 6 hours
$600 per station 12 hours
Triple-a VR experience
High-end graphics, character modeling, story and gamification. Create standalone experience that can be discovered in your event archive that keep patrons coming back and talking about you.
$1,600 per day - turn around dependent on brief
Your event simulation will end up with lots of content. We can create characters that can perform different roles withing such as a tour guide
$300 per avatar
A motion capture rig, can be used to capture the motion data of acts, dancers or performance artists. Use the data to animated a 3D clone of the wearer or rig it any kind of avatar you like. Motion data can be used many times to produce different types of content.
$1,200 per day + 1 Avatar creation
Use volumetric video to overexciting new. Perfect for public speakers and spoken world.
Any printed image can launch Augmented Reality content. Fliers, posters, merchandise and can now all trigger content. Detailed analytics are captured whenever a phone interacts with a trigger. AR can also be a Point Of Sale.
$1,380 = 2 Week turn around