If God is a Dj, the VJ must be the eyes through which he sees beauty in rhythm, shapes, visuals and geometrical patterns.
It was long believed that only music could make us transcend, but in today's world it's hard to imagine a dancefloor without lights and projection.Visuals add meaning to sound and helps you immerse in a world of beauty, trippy images and wild imagination.
Since the dawn of human civilization, dance has been close to us as a means of social interaction and a way of expressing ourselves. And since its first appearance in historical records, some 9 thousand years ago, it has managed to evolve into countless styles. Dance is hugely dependent on music, whether it is for performance, rehearsal, or social gatherings. In evidence that we received from various industry leaders in Australia, it became apparent that there are some unspoken issues with the dance and performance industry.
FMIN 05 | The economic & social impact of festivals
Many of us have been transformed in one way or another by festivals. What is the true impact festivals have on the environment, the local economy, society, and the world? Why are so many festivals failing and taking huge losses every year? In 1969, Woodstock was denied a permit for their original site and had to find an emergency venue. That being, Max Yasgurs now famous dairy farm where nearly half a million people converged. That weekend, Woodstock took a loss of over $9 m.
FMIN 04 | Revenue streams in the new music industry
When the internet came out, the music industry was to become one of the most disrupted markets on the planet. The good news is that a new wave of innovation is hinting at a light at the end of the tunnel. What is the Blockchain,Cryptocurrency and Smart Contracts? Everything you need to know about how music business will be impacted and how money will flow as a result of programmable money.
Events have always depended on Headliners to pull enough numbers to cover costs, often unsuccessfully. If they don’t break even, artist, contractor's, employees often go without pay and event brands such as Big Day Out, Future Music, Soundwave and countless other going bankrupt amidst millions of dollars worth of debt. Due to its geography, Australia experiences far higher costs and risk than our European or US counterparts.
In this installment Immersive Audio + Immersive & Interactive Music Video's we delve deep into the sonic dimension of spatial audio, haptic audio (feeling music through the skin) and immersive audio visualisation. Music videos will never be the same again as gaming, audio and visual disciplines collide into interactive experiences.
FMIN 01 | Why Immersive Technology is the best thing to happen to music
In our first installment themed,"Why Immersive Technology Is the Best Thing To Happen to Music", we will focus on the commercial opportunities of Virtual and Augmented Reality for music creation, distribution, consumption and education in the physical and digital space.