GATECRASHER - Return of the lion tour
Gatecrasher is one of the world's most iconic and recognisable club brands. Founded in 1993, in Sheffield, England, it has lent its name to clubs and events around the world as well as more than 20 albums and played a major role in popularizing trance music globally. Gatecrasher has been responsible for some of the most awe-inspiring, never-to-be-forgotten events in Australia and after more than a decade is coming back to Australia with 'Return of The Lion' tour. Lead by industry veteran Mark James who responsible some of Australia's biggest electronic music events such as Future Music Festival, Summadayze, Two Tribes and Winter Sound System. With his return to the Australian event industry as Universal Touring Events, Mark wanted to push the boundaries of what was possible with technology. Recently a partnership was formed Metavents and Ignition Immersive who are world leaders in the application of Virtual Reality and 360 film in the music and events industry.
Virtual Reality event ARCHIVE
An event archive comprises of two things. The 3D sim and the content.
The 3D simulation is an exact copy of the venue as it would appear on the night and contains all the content from the event. Punters who attended and those that couldn't, can to explore this environment much like they do in video games. The content available will be a combination traditional 2D photos, videos and audio as well as 360 video content. The archive and its content can be experienced either on a computer or immersively using Virtual Reality teleporting people.
Benefits of Event Archives
An event archive benefits all stakeholders by providing an environment for punters who attended to continuously engage in the archive all year round and indefinitely into the future. As a digital environment it also makes it possible to reach a global audience. As much of the content in the archive can be monitored, it means the event producers can explore new revenue streams improving cash flow and making it easier to promote future events.
The content will be downloadable through major Virtual Reality distribution outlets such as Oculus Store, Google Play, App Store, Steam and directly from a website.
Because Virtual Reality is relatively new, especially in events, our primary objective is to explore new approaches to capturing, distributing, consuming content and understand how to maximize the value this medium brings to each stakeholder. In particular with how it can be monetized to a global audience.
To ensure punters understand the value of Virtual Reality and the concept of an event archive it is important to have live Virtual Reality activations at the event. This would be a dedicated area where between 2 and 4 stations could be set up. Below are some examples of music related VR experiences that will capture the imaginations of punters, motivating them to acquire VR hardware.
Virtual reality activations
Example of 360 video