EVENT RUN SHEET
4:30 - 6:00 pm - Bump In
6:00 - 7:00 pm - Networking
7:00 - 7:05 pm - Introduction
7:05 - 7:30 pm - Main Presentation TBC
7:30 - 8:30 pm - Panel Discussion
8:30 - 9:00 pm - Networking
9:00 - 9:30 pm - Bump Out
Pizza inc Gluten Free & Vegetarian options available.
Assorted soft drinks, juice & sparkling mineral water
LEAP MOTION CONTROLLER
Mid-air gesture control. It renders your hands into the VR environment. Similar to Minority Report and Iron Man
Premium Mobile VR Head Mounted Display developed in partnership with Facebook's Oculus Rift and Samsung.
Haptic Feedback Backpack allows you to feel sound through your body wirelessly
Leading VR Head Mounted Display.
The ultimate VR experience.
Michael Scarlett is a creative festival organiser who creates themed events that bring together ideas, role-play, set design, technology and education into the festival and night-life scene. He has also launched a new business, Set The Scene, which delivers the same concept of ‘building worlds’ to clients that are inspired by thinking outside the box. Michael believes that in this field, ideas should always come first and have more strength and attractiveness then the safety of pre-existing formulas. Even then dealing with amazing artists and technology, he applies the Gestalt method that the whole is greater than the sum of its parts. This is achieved through a central theme, which provides a narrative for people to explore new technologies and art and gives them even more value. An example of this is ‘The Town’ Festival, in which a sustainable interactive Mock Town with suburbs and postal services, or ‘The World Beyond’ in which future Post Apocalyptic Narratives are explored and cutting the edge is tied into the Narrative?
George Hedon is the founder and creative director of Australia's premier creative tech festival, Pause Fest. His expertise in design, advertising, festival and events lead him to create award-winning campaigns for Heineken, Target, Sony PS and Pause. Under his creative lead, Pause Fest has attracted major brands, agencies, corporate, local government and he's hosted 275 international and local thought leaders supporting the growth of Australian born startups and enterprises. George's interests are in branding and experiential activations that explore creativity and technology. Please get in touch if you’d like to learn more, or are working on an exciting project he should know about.
Event Theme: The Art & Science Of Experience Design.
The old practice of running events has over dependent on headliners to pull numbers. It has been unsuccessful and at many times detrimental to the company.
Events have always depended on Headliners to pull enough numbers to cover costs, often unsuccessfully. If they don’t break even, artist, contractor's, employees often go without pay and event brands such as Big Day Out, Future Music, Soundwave and countless other going bankrupt amidst millions of dollars worth of debt. Due to its geography, Australia experiences far higher costs and risk than our European or US counterparts.
In recent research conducted by FMIN on what audiences value most about events, the overall experience was preferred over headliners. We thus challenge the idea that an event needs to spend hundreds of thousands on big names, and should instead invest in experience to achieve the same result for a quarter of the cost and hassle. In this meetup, we explore the often underappreciated vision and execution of creative direction, programming, visual art, projection, installation, production and narrative.
Melbourne-based Kit Webster’s multidisciplinary practice transverses sculpture, installation and creative technologies that see him working in cross-collaborative projects from performance based festivals, exhibitions and architectural projects. Working at the forefront of digital and spatial experimentation, Webster has become known internationally for his hybrid sculptural forms and immersive environments that enthral through the vivid play of audio and visual sequences.
Mages Ruiz Diaz is the Head of Production for TEDx Melbourne and produces innovative pop-up experiences merging arts, technology, and design. In other words, she is a Why Not? advocate. With ten years of know-how, here and in Argentina, Mages has designed and managed large-scale projects for worldwide brands and agencies, government entities and non-profit organizations, generating real meaning for all involved. Working for Google, Sony, Kraft, Ford and Argentina's government allowed her to produce a vision through the many hands and minds of international teams, and immerse key clients in a myriad of brand experiences. Mages’ diverse background as creative and executive producer of award-winning TV series, brand activations, music concerts, projection mapping, interactive installations, and startup projects has led her to Melbourne, where she has been managing TEDxMelbourne since August 2014.
MAGES RUIZ DIAZ
Anna is a creative entrepreneur, producer and writer with a passion for culture change storytelling. She has worked for leading media production houses including: CordellJigsawZapruder, XYZ Films/Foxtel, and Renegade as a business affairs & brand manager. She was the US Campaign Director for a high profile worldwide anti-poverty campaign, The Global Poverty Project, and was Charity Partnerships Manager for Lux & Eco, an online eco-store working on projects such as Red Carpet Green Dress for the Oscars. She has written and produced company culture videos as part of transformative workshops with the STW Group and global organisations such as the Accor Asia Pacific Hotel group, Qantas BT, Westpac Group, KPMG, Vodafone, and AusPost. She created, wrote and produced That StartUp Show, a web-series focused on start up culture released on Virgin worldwide with a global viewership of over one million. She was part of the consulting team who reviewed the Australian Federal Government Envirofund policy, and as Program Director for B Ready program she devised a national program for SME and startups to achieve B Corporation certification. She is on the advisory board of The Marine Mega Fauna Foundation. She is currently working on The Stand In My Shoes Project, a VR documentary film and education lab exploring the evolution of empathy. She has a Bachelor of Arts and Law from Australian National University and was accepted into the Victorian College of the Arts for drama/acting. She is a regular MC & speaker at startup and creative industry events.
Canadian ex-pat Stephanie Selig has lived all over the world participating in art and music festivals for over 20 years as a producer, organiser and also as an artist. She’s proud to call Melbourne her home and is excited to be part of a growing team of community based artists who want to work collaboratively to bring interactive art into the public sphere. As an expert project manager and cat herder she’s always had a deep interest in the arts but usually found herself on the managing side of things. She first attended Burning Man in 1998, jumping deeply into the creative process as a key team member of Pepe Ozan’s ‘Eye of Rudra’ large scale, ritualistic opera. She has continued to be deeply involved in Burning Man U.S.A. and all over the world.